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Mid LevelMarketing / BusinessTemplate: Modern
Marketing Manager — Mid-Level Example
Marketing Manager — Denver, CO
Emma Richardson
Marketing Manager
emma.richardson@email.com Denver, CO linkedin.com/in/emmarichardson-mktg
Marketing manager with 5 years driving B2B SaaS growth through integrated multi-channel campaigns. Grew organic traffic by 150% YoY and managed $800K in annual ad spend with consistent 4.2x ROAS. Experienced in SEO, paid media, email marketing, content strategy, and team leadership.
Experience
Marketing Manager
Jan 2022 — PresentCrescendo SaaS — Denver, CO
- •Grew organic search traffic from 20K to 50K monthly sessions through content strategy and technical SEO, generating 3,000+ monthly marketing-qualified leads
- •Managed $800K annual paid media budget across Google Ads, LinkedIn, and Meta, maintaining 4.2x blended ROAS
- •Built and led a marketing team of 4 (content writer, graphic designer, paid media specialist, email marketer) with 100% retention over 2 years
- •Launched an email nurture program (12-touch sequence) that improved MQL-to-SQL conversion rate from 18% to 28%, directly contributing $1.4M in pipeline
Digital Marketing Specialist
Mar 2019 — Dec 2021Horizon Digital — Boulder, CO
- •Executed paid campaigns across Google, LinkedIn, and Meta for 8 B2B clients, averaging 3.5x ROAS and managing $2M+ in combined annual spend
- •Produced 100+ content assets (blog posts, whitepapers, case studies, landing pages) that generated 50K monthly organic visits
- •Reduced average customer acquisition cost by 22% by running multivariate landing page tests and refining audience targeting
Education
B.A. Marketing
University of Colorado Boulder
Marketing Student of the Year
Skills
Digital Marketing StrategySEO & Content MarketingGoogle AdsLinkedIn AdsMeta Ads ManagerEmail Marketing (HubSpot, Mailchimp)Google Analytics 4SEMrush / AhrefsMarketing AutomationTeam LeadershipCRM (HubSpot, Salesforce)Copywriting
Certifications
- ✓Google Ads Search Certification
- ✓HubSpot Inbound Marketing Certification
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